Case Studies

Give Your Leaders the Tools: Levi's Success Story

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ORGANIZATION: Levi Strauss & Co. HEADQUARTERS: San Francisco, CA EMPLOYEES: 16,000 WEBSITE: levistrauss.com INDUSTRY: Apparel ABOUT LEVI STRAUSS & CO.: Levi Strauss & Co. is one of the world's largest brand-name apparel companies and a global leader in jeanswear. The company designs and markets jeans, casual wear and related accessories for men, women and children. Its products are sold in more than 110 countries worldwide through a combination of chain retailers, department stores, online sites and a global footprint of approximately 2,800 retail stores and shop-in-shops. Levi Strauss & Co.'s reported fiscal 2013 net revenues were $4.7 billion. THE CHALLENGES • In 2012 the CEO issued a challenge to deliver top- and bottom-line growth year over year • As Levi Strauss & Co. embarked on a company transformation to meet this challenge, it was clear the organization needed a robust leadership development program to reach the growth targets set by the CEO • Senior leaders needed new skills and knowledge to properly develop and empower their teams THE SOLUTIONS • The Talent Center of Excellence team created Leading for Performance, a development initiative for selected high performing and high potential leaders across the globe focused on creating a culture of performance and accountability • The Talent team also developed Manager Essentials, a global program for people managers focused on strengthening coaching and feedback skills • InsideOut Coaching™ was integrated into both Leading for Performance and Manager Essentials following a multi-phased deployment strategy THE RESULTS By integrating InsideOut Coaching into these two performance initiatives, Levi Strauss & Co.: • Reduced the time leaders spent doing tasks while also giving them tools to lead and coach others • Increased the number of coaching conversations between managers and employees and began transforming the company culture into one of greater performance and accountability In 2013, Levi Strauss & Co. achieved its top- and bottom-line growth goals. The company plans to continue to offer these leadership development initiatives in pursuit of building its culture of performance and accountability. CLIENT Success Story "Our leaders are now using the GROW® Model to have meaningful conversations with their direct reports. GROW helps our leaders keep the focus on high performance with individual accountability." —Marnie Ewing Director, Global Learning and Development Levi Strauss & Co © 2016 InsideOut Development. All rights reserved. insideoutdev.com Coaching that works.

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