The Contrast Bias

Contrast Bias is the tendency to mentally upgrade or downgrade an object when comparing it to a contrasting object. In a work environment, contrast bias occurs when a manager compares an employee’s performance to other employees rather than to an established company standard. Do your performance management practices leave you vulnerable to Contrast Bias? Take this quiz to find out.

Previous Video
The Halo Effect
The Halo Effect

The Halo Effect occurs when our impression of someone is skewed by one positive trait. See how the Halo Eff...

Next Video
The Recency Bias
The Recency Bias

Recency Bias occurs when people emphasize very recent events instead of looking at events over time. See ho...