The Similarity Bias

Similarity Bias occurs because people prefer cultural models they see as similar to their own based on specific traits like age, ethnicity, gender, and geographic location. See how Similarity Bias can sabotage performance reviews in this video.

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The Conformity Bias
The Conformity Bias

Conformity Bias happens when we model our behavior to fit the behavior of others rather than using our own ...

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The Recency Bias
The Recency Bias

Recency Bias occurs when people emphasize very recent events instead of looking at events over time. See ho...