The Tricky Thing About Retention

Joyce Petrella

A young woman walked into my office on a sunny autumn afternoon. She was one of our firm’s most highly valued employees. At 26, she had been able to master our complex business, build strong and genuine relationships with her peers, and amaze our clients with her responsiveness and grasp of their needs. We recruited her only three years prior and had plans to promote her in the upcoming year with increased responsibility and fast-track to account management, the key role in our firm.

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