Similarity Bias occurs because people prefer cultural models they see as similar to their own based on specific traits like age, ethnicity, gender, and geographic location. See how Similarity Bias can sabotage performance reviews in this video.
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The Halo Effect
The Halo Effect occurs when our impression of someone is skewed by one positive trait. See how the Halo Effect can sabotage performance reviews in this video.

The Contrast Bias
Contrast Bias occurs when managers compare performance to other employees instead of an established standard. Do your PM practices leave you vulnerable to Contrast Bias? Take this quiz to find out.

The Recency Bias
Recency Bias occurs when people emphasize very recent events instead of looking at events over time. See how Recency Bias can sabotage performance reviews in this video.

The Idiosyncratic Rater Effect
61% of a manager’s rating is a reflection of the manager and their biases, not the employee they’re rating! This video illustrates why performance reviews aren’t all they’re cracked up to be.

The Horns Effect
The Horns Effect occurs when a negative trait overshadows a person’s many positive traits. See how the Horns Effect can sabotage performance reviews in this video.

The Conformity Bias